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Control Number - 0000012108
INTERNATIONAL STANDARD BOOK NUMBER : 9780387782126
CATALOGING SOURCE : BL
LOCAL CALL NUMBER : 658.802 WIE
MAIN ENTRY - PERSONAL NAME : Wierenga, Berend
TITLE STATEMENT : Handbook of marketing decision models / edited by Berend Wierenga
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) : New York: Springer, 2008.
PHYSICAL DESCRIPTION : x, 625p. ; 24cm
SUBJECT ADDED ENTRY - TOPICAL TERM : Marketing -- Decision making -- Mathematical models -- Congresses
SUBJECT ADDED ENTRY - TOPICAL TERM : Marketing decision models

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